For a few years, I’ve had Hugo Deleon’s men’s clothing brand as a client. Hugo Deleon is grounded in the careful selection of fabrics and research in the fashion market, always attentive to the needs of the contemporary man. The brand has conservative and modern characteristics in perfect balance. Although it has a particular tradition, it does not allow itself to be stagnated by conservatism. Its prominent public is middle-aged or younger men.
Elegance in motion: signature animation for a brand of men's clothing
For a few years, I've had Hugo Deleon's men's clothing brand as a client.
Besides several promotional videos, I also created the signature video they use to open all the videos. The concept evokes the idea of elegance, luxury, exclusivity, masculinity, and power. The textures and materials (leather and metal) have a deep relationship with the male universe. The gold color was used as a sign of perceived value.
Project Outcome
Key points
The idea of working with the fashion industry, and more specifically men’s fashion, proved to be a challenge. Getting the communication right, the tone of the message, and most of all, the aesthetics of the message was, without a doubt, an exciting challenge.
What I learned
The main thing I learned from this experience was to deal with the level of demand of someone accustomed to high aesthetic standards in the world of men’s fashion. The result was satisfactory for the client and me, who continued to be attended to by me for several years.
I'm always looking for new challenges, projects and creative partnerships. Shall we talk?
Feel free to contact me. I love coffee and good conversations!
© 2024 Huoston Rodrigues – Art Direction, Interaction Design, Motion Design, and 3D
