Developed especially for tennis athletes, the Float Verve combines technologies that bring comfort, damping, and energy return, guaranteeing a high performance on clay and hard courts. The stills have been developed to represent the lightness of the trainers and the company’s “Float on the sports courts” concept.
Motion design and realistic 3D renders to present a unique product and its features
I was part of the team that developed a series of advertising pieces to present the Float Verve for Fila Brazil.
I worked on producing a series of 3D images and a video to present the details and functionalities of the product, as well as graphically demonstrating the technologies involved in its composition.
Project Outcome
Key points
I worked on producing a series of materials and 3D images to present the details and functionalities of the product, as well as graphically demonstrating the technologies involved in its composition. My main activities were art direction, modeling and animation of several shots, particle simulations, and the final composition of the film.
What I learned
Some of the biggest challenges of this job were reproducing a real-world object in great detail and simulating particles, which is extremely important in many scenes. These two parts took up more time than the animations themselves.
I'm always looking for new challenges, projects and creative partnerships. Shall we talk?
Feel free to contact me. I love coffee and good conversations!
© 2024 Huoston Rodrigues – Art Direction, Interaction Design, Motion Design, and 3D
