I worked on redesigning the Souza Neto & Tartarini Attorneys at Law firm’s brand from Brazil. The new design had the proposal to change radically compared to the original brand, keeping only some elements in common, such as the actual colors and the institutional typography. Besides the brand, I was also responsible for the usability studies and interface design of the corporate website, which was fully responsive.
Unique and modern, without losing sight of tradition: a strategic design for a law firm
I worked on redesigning the Souza Neto & Tartarini Attorneys at Law logo, a law firm in Brazil.
The objective of the strategic design was to present the new positioning of the company, which despite being traditional, stands out not only for excellence but also for being able to meet the challenges of the modern world.
Project Outcome
Key points
I worked on redesigning the Souza Neto & Tartarini Attorneys at Law firm’s brand from Brazil. Working with more conservative clients is not exactly something new for me. But things tend to be complicated when the client needs a modern brand and can’t get away from traditional standards.
What I learned
This job’s main challenge and learning experience were to conciliate tradition and modernity. Certain elements had to refer to the company’s tradition, while the final result should evoke modernity. Without a doubt, an exciting challenge.
I'm always looking for new challenges, projects and creative partnerships. Shall we talk?
Feel free to contact me. I love coffee and good conversations!
© 2024 Huoston Rodrigues – Art Direction, Interaction Design, Motion Design, and 3D
