The biggest challenge in developing a technology company’s branding is consistency. Technology companies are constantly innovating and developing new products and services. As a result, your brand needs to be able to keep up with these changes and remain relevant to your target audience. Technology companies must have a clear and concise branding strategy to overcome this challenge. This strategy should define the brand’s values, mission, vision, and communication objectives.
Developing a visual identity for a young, modern brand that is up-to-date with the latest trends
I was responsible for developing the branding of a Brazilian company specializing in accessories and peripherals for computers and cell phones.
My biggest challenges when working on Letron’s branding were to keep the brand memorable, easy to read and understand, and flexible. Technology constantly changes, and companies must be prepared to adapt their brand to new trends. The brand has a young, modern, relaxed vibe without neglecting the company’s central message.
Project Outcome
Key points
I was responsible for developing the branding for a Brazilian company specializing in accessories and peripherals for computers and cell phones. My main objective was to create a memorable but, above all, flexible brand. In addition to the brand and a visual identity manual, I developed a series of advertising pieces for various media.
What I learned
The biggest challenge in developing branding for technology companies is consistency. Technology companies are constantly changing for many reasons. This constant change can make it challenging to maintain a recognizable and memorable brand to the target audience. I really like this kind of challenge!
I'm always looking for new challenges, projects and creative partnerships. Shall we talk?
Feel free to contact me. I love coffee and good conversations!
© 2024 Huoston Rodrigues – Art Direction, Interaction Design, Motion Design, and 3D
