No matter where they live, anyone in Brazil knows and loves barbecue. The state with the most famous barbecue in Brazil is Rio Grande do Sul, one of the country’s largest states in the extreme south. The Tramontana Grill steakhouse has the proposal to bring a little of the gaucho barbecue tradition to Sao Paulo. I was hired to help the restaurant modernize its image and improve its communication.
A brand full of symbolism for a restaurant that specializes in one of Brazilians' passions: barbecue
I was responsible for the brand redesign of a restaurant that specializes in Brazilian barbecue.
I was responsible for the brand redesign when the restaurant was looking to modernize and expand its facilities. The brand is based on some of the most potent and compelling symbols suggested by the restaurant’s owner, who is also from the south of Brazil. Besides redesigning the restaurant’s identity, I also developed a series of content for the company’s social networks.
Project Outcome
Key points
I was responsible for the brand redesign of Tramontana Grill, a restaurant that specializes in Brazilian barbecue. I worked on the brand redesign when the restaurant Tramontana was looking to modernize and expand its facilities. Aside from redesigning the restaurant’s identity, I also created a series of content for the company’s social networks.
What I learned
Once again, I had the opportunity to work with a company in the food industry. In this case, a restaurant specializing in one of Brazil’s most popular types of food: Brazilian barbecue! It was an exciting process, mainly because my work contributed to improving the company’s image among its public.
I'm always looking for new challenges, projects and creative partnerships. Shall we talk?
Feel free to contact me. I love coffee and good conversations!
© 2024 Huoston Rodrigues – Art Direction, Interaction Design, Motion Design, and 3D
