Computer graphics are a powerful tool to improve marketing communications with accuracy, versatility, efficiency, and flexibility when generating product images. The level of control over every detail of the presentation outweighs the complexity of modeling, texturing and rendering a product, but it’s definitely worth it.
Using 3D as an alternative to traditional photography to present a product known for its excellence and elegance
I worked on a series of CG images to present the Tanqueray brand's products in an elegant and stylish way.
My objective in this job was to produce trendy product images, complete with the ideal ambiance and a cool vibe. As this is a product line, each item was showcased with a decorated drink, always considering one of the key features of each product’s identity: its color.
Project Outcome
Key points
I created a series of CG images to showcase Tanqueray’s products in a sophisticated and stylish manner.
What I learned
This is the kind of work I’ve done a lot of during my career, and I really enjoy it. The challenge of digitally reproducing a real-world product full of detail always excites me!
I'm always looking for new challenges, projects and creative partnerships. Shall we talk?
Feel free to contact me. I love coffee and good conversations!
© 2024 Huoston Rodrigues – Art Direction, Interaction Design, Motion Design, and 3D
