Beer is trendy in Brazil. The country is the world’s third largest beer consumer, behind China and the United States. In 2022, 14.3 billion liters of beer were consumed in Brazil, an increase of 7.7% compared to 2021. Beer is a drink that is present at practically every social occasion in Brazil, from barbecues and parties to family gatherings and get-togethers with friends. It is also a drink widely consumed daily, either on its own or accompanied by snacks.
Ultra-realistic product rendering for one of the world's best-known beer labels
I was responsible for developing 3D animations for videos to present the new product of one of the world's most popular beer brands.
My job was faithfully and realistically reproducing the new Stella Pure Gold beer packaging. To do this, I used tools such as Maya, Cinema 4D, and fluid dynamics simulations to produce the drops of condensation around the bottle and the slurry poured into the glass. This work was challenging, as dynamic simulations require heavy rendering time. However, the client was pleased with the result.
Project Outcome
Key points
I worked on the modeling, texturing, animation, and fluid simulation for the video content launch of the new Stella Artois product. My job was to faithfully and realistically reproduce the new packaging for Stella Pure Gold beer in 3D.
What I learned
The biggest challenge of this work was undoubtedly the simulation of partitions in the bottle and the simulation of the beer being poured into the glass. I had to be creative and work efficiently, as time was against me!
I'm always looking for new challenges, projects and creative partnerships. Shall we talk?
Feel free to contact me. I love coffee and good conversations!
© 2024 Huoston Rodrigues – Art Direction, Interaction Design, Motion Design, and 3D
