I developed the new identity for RD Caixas Automotivas (RD Automotive Speakers), a company based in Sao Paulo, Brazil, specializing in creating automotive speakers and custom sound systems for automobiles.
A strong brand with classic inspiration and modern lines
I developed the new identity of RD Caixas Automotivas, a Sao Paulo company specialized in the creation of automotive speakers and customized sound systems for cars.
Besides the institutional brand, a visual identity manual, and institutional stationery, I also created the identity for the company’s social networks, as well as the new facade of the store.
Project Outcome
Key points
During most of my career, I have worked with large and multinational companies, agencies, and production companies. However, my direct clients, in most cases, were small or medium-sized companies, as is the case of RD Caixas Automotivas. I played the role that advertising and design agencies do, but which these companies would never be able to afford. This represents creative opportunities but also a great responsibility.
What I learned
The central learning in the case of RD Caixas Automotivas was the same found in several other projects, clients, and industries: explain certain concepts and reassure the client. Especially when it is necessary that the client accepts and embraces my creation. Making him trust me and my creative direction was a challenge I consider the most significant learning challenge.
I'm always looking for new challenges, projects and creative partnerships. Shall we talk?
Feel free to contact me. I love coffee and good conversations!
© 2024 Huoston Rodrigues – Art Direction, Interaction Design, Motion Design, and 3D
