One of the most powerful things when working with design is the ability to use abstractions and visual metaphors to tell compelling stories about a brand. In this work, I used the idea of perspective. More specifically, the point of view of the audience in a movie theater.
Perspective and depth: modern iconography for a multimedia technology company
I created the corporate identity for Pix AV, a company that specializes in audio and video support and the installation of multimedia environments.
I created the corporate identity for the company Pix AV from Sao Paulo. The brand idea is highly inspired by the human perspective in movie theaters. They are specialized in audio and video and do multimedia environment implementation.
Project Outcome
Key points
I created the corporate identity for Pix AV, a company specializing in audio and video implementation of multimedia environments. The brand concept is based on perspective distortion from the viewer’s point of view of a movie screen, combined with the idea of depth.
What I learned
The main learning from this work was related to the balance between abstraction and clarity of the message. The abstraction of using perspective, distortion, and above all, related to a physical space (a movie theater) where all kinds of metaphors have been explored before was, without a doubt, an interesting challenge.
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© 2024 Huoston Rodrigues – Art Direction, Interaction Design, Motion Design, and 3D
