IZZI’s language and identity are reminiscent of Brazilianness since, unlike its competitors, it is an app created by Brazilians for other Brazilians. From the most minor details, IZZI is a new experience for those who need to send and receive international payments in a more accessible, cheaper, and faster way.
A manifesto transformed into samba, a super friendly and versatile identity, just like the Brazilian people
I worked on the IZZI International Money Remittances identity concept, an international money transfer application.
The brand was created to highlight the main symbols of Brazil and try to get closer to the public by using this language in the most simple and poetic way possible. In addition to art direction, I worked on several advertising pieces for various media, including TV and out-of-home media.
Project Outcome
Key points
I worked on branding an international money remittance app that aims to serve the Brazilian public. For this, icons of Brazil, such as colors and sounds, and the cheerful and optimistic “vibe” of the Brazilian people were used in the identity, all without losing strength and simplicity.
What I learned
The biggest challenge in building any brand is to translate the central concept of a brand most simply, no matter how complex it is. This becomes even more difficult when the idea to be conveyed is cultural. I loved the challenge and the result!
I'm always looking for new challenges, projects and creative partnerships. Shall we talk?
Feel free to contact me. I love coffee and good conversations!
© 2024 Huoston Rodrigues – Art Direction, Interaction Design, Motion Design, and 3D
