Brazilians have reinvented themselves in search of more time and better experiences, creating new ways to communicate, work and consume. With an optimistic view of these changes, Itaú bank saw the opportunity to transform the relationship with money. Thus iti was born: a platform that reinvents the experience of paying, receiving, buying, and selling. The iti platform is a digital wallet that can be used by Itaú bank and non-bank clients.
A distinctive, inclusive, and modern proposal for dealing with digital payments
iti Itaú: A payment app made for Brazilian people.
iti wants to be in people’s daily lives and evolve with speed to facilitate any type of exchange, financial or otherwise. The Digital Design project of the iti app is the result of countless surveys of the needs of the public, rounds of continuous testing with users, and the very construction of the brand personality. My work as a UI/UX designer was to translate a great deal of this data into interfaces and interactions.
Project Outcome
Key points
I worked with a large, multidisciplinary team for several months. The design system’s development was slow initially, but how we structured the system allowed for quick design changes and proved to be flexible. The team communication and management helped resolve conflicts that were not only creative but could have affected the project’s outcome. This was one of the most significant projects I have worked on in the last few years.
What I learned
I learned a lot about how to deal with data-driven design, and since then, I have made sure to apply this concept to all the projects I work on or coordinate whenever possible. I also learned a lot about Figma, as this was the first big professional project where I used the tool practically from start to finish.
I'm always looking for new challenges, projects and creative partnerships. Shall we talk?
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© 2024 Huoston Rodrigues – Art Direction, Interaction Design, Motion Design, and 3D
