Hamilton has a marketing strategy to supply watches to actors in action movies and has been doing so for several decades. I created a video for the world premiere of the Hamilton Khaki Belowzero watch that was shown in several Brazilian movie theaters. In the movie “Predators” (2010) by Nimród Antal, Adrien Brody wears a Hamilton Khaki Below Zero.
The challenge of reproducing a product of excellence in quality in a realistic way
I was responsible for creating the promotional video for the worldwide launch of the Hamilton Khaki Belowzero watch.
I was responsible for developing the promotional video broadcast before the movie sections. I produced the whole piece in record time: only four days, with two more for adjustments.
Project Outcome
Key points
This job was one of the first international jobs I had the chance to work on, even though it was from Brazil. I worked with a local advertising agency, which intermediated the initial conversations. The final approval was made with the company in Switzerland, and they really liked the final result, which was very rewarding for me.
What I learned
Working under pressure and with a super short deadline is something pervasive in the advertising industry and not a strange concept to me, but this case was incredibly complex. This work was exhausting, especially since the deadline given by the agency was highly unfair. Still, I was able to deliver the job with excellent quality for something developed in such a short time.
I'm always looking for new challenges, projects and creative partnerships. Shall we talk?
Feel free to contact me. I love coffee and good conversations!
© 2024 Huoston Rodrigues – Art Direction, Interaction Design, Motion Design, and 3D
