I was responsible for the post-production (including editing, montage, and color correction) and Motion Design of a series of advertising videos for Fran’s Café. Working with the food industry has always been something I have enjoyed, even more when it comes to products I consume (and like a lot). The expertise in presenting and selling the product is not always in the hands of the art director. That doesn’t make the job any easier. Negotiating this kind of situation is always an exciting learning experience.

In this specific job, the Art Direction was done by the company responsible for the product photos. Because it was a company that specialized in photography and not animation or video, I was called to make the final piece under the coordination of other professionals. It was fascinating to work with professionals from different backgrounds.