Some companies are always ahead of their time. This was the case with E-Wall, a Sao Paulo-based technology company that aspired to revolutionize the user experience at the point of sale by using a combination of sensors and biometric recognition technology that was absolutely innovative for its time.
High-technology sensors: motion design to explain how a technology solution work
I produced a video for E-Wall, a company specialized in technology applied to indoor digital signage systems.
I produced a video for E-Wall, a company specialized in technology applied to indoor digital signage systems. This video talks about E-Sensor technology, which can be used to the point of sale to get insights about the audience in a dynamic way. Besides all the animations, the script was also created by me.
Project Outcome
Key points
I was responsible for creating a video to present a technology that, until then, was new to the Brazilian market. The challenge of transforming technical ideas into metaphors that anyone can understand without advanced knowledge of technology was fascinating.
What I learned
The central learning from this job was converting highly technical concepts into visual metaphors that are easy to understand for the end consumer. Talking about technology and, more specifically, about a new type of technology that, at that point, was not yet popular in the market was a real challenge. The result was quite enjoyable, though.
I'm always looking for new challenges, projects and creative partnerships. Shall we talk?
Feel free to contact me. I love coffee and good conversations!
© 2024 Huoston Rodrigues – Art Direction, Interaction Design, Motion Design, and 3D
