Amino acids are the building blocks of all proteins, substances that perform various bodily functions. The body has 20 different amino acids in its proteins, but the human body cannot produce some of them and must be supplied through the diet. Those that need to be obtained through food and supplementation are called essential amino acids. Amino Greens has been specially developed to meet this need in a balanced way.
Developing 3D images of packaging for a product with unique characteristics: combining the useful with the healthy
I worked on the art direction and production of a series of images used in advertising materials for Essential Nutrition's Amino Green product.
I worked on the art direction and production of a series of images used in advertising materials for Essential Nutrition’s Amino Green product. My work involved developing the minimalist concept, modeling, texturing, and rendering the images.
Project Outcome
Key points
I was responsible for the art direction and production of a series of images for Essential Nutrition’s Amino Green advertising materials. The aim was to reproduce the supplement’s packaging faithfully. The material produced is used on the company’s website in several countries.
What I learned
The biggest challenge in reproducing a real-world product in computer graphics is the complexity of the real world. However, your control over the result tends to be immensely more significant than with studio photography. I’ve had the opportunity to work on several jobs like this, and it’s helped me to produce more and better.
I'm always looking for new challenges, projects and creative partnerships. Shall we talk?
Feel free to contact me. I love coffee and good conversations!
© 2024 Huoston Rodrigues – Art Direction, Interaction Design, Motion Design, and 3D
