In 2016, in a small space at the back of a yard, Tocca was born, living up to its origin through its name and carrying an enormous desire to undertake on the part of two nut lovers. The company grew and developed rapidly, and Tocca was no longer a shelter for two but for thousands who identified with the proposal of this tribe.
Developing a warm and friendly brand for lovers of a delightful and exciting product
I developed the brand redesign for a Brazilian company that produces nut pastes.
I worked on the brand redesign project for the company’s new moment. As well as developing a video to promote the company’s main products, I worked on the art direction and production of a series of advertising pieces, including the official website, the company’s primary sales channel.
Project Outcome
Key points
I worked on a fantastic project to redesign the Tocca brand for the company’s new moment. Besides developing a video to promote the company’s main products, I also worked on the art direction and production of a series of advertising pieces to promote their products. I also developed the layout for the company’s e-commerce.
What I learned
This work was interesting because it allowed me to work with the central concept suggested by the company’s creators: the concept of “touch” (from the Portuguese verb “tocar”). Based on this principle, all the communication was developed, considering how the company “touches” everyone around it.
I'm always looking for new challenges, projects and creative partnerships. Shall we talk?
Feel free to contact me. I love coffee and good conversations!
© 2024 Huoston Rodrigues – Art Direction, Interaction Design, Motion Design, and 3D
