A few years ago, the Brazilian market did not have many options for small companies to charge their customers in physical stores. Moip, then a company focused on online payment and payment solutions, decided to act in this segment. I was hired to create a series of videos to promote the solutions offered by the company.
Dynamic and fun animations: the best way to sell an idea
I created a series of animations and videos for Moip, a payment platform that today belongs to the PagSeguro group.
This video is about the Card Machine. The video is dynamic, and the animations reflect the brand’s spirit. I worked from the concept of the signature to the final composition. I also created the script for the animation, duly written after discussions with the company’s marketing department.
Project Outcome
Key points
Working with clients in the financial sector is something I have done before. However, despite the client belonging to a conservative segment, I had never worked with a company that was so open to new ideas. That did not make the negotiation of views and creative paths any easier.
What I learned
I learned many things while working with Moip. The main one was trying to translate technical concepts to an audience not necessarily tech-savvy. This forced me to refine not only the textual content of the script several times but also the visual metaphors used in the animation.
I'm always looking for new challenges, projects and creative partnerships. Shall we talk?
Feel free to contact me. I love coffee and good conversations!
© 2024 Huoston Rodrigues – Art Direction, Interaction Design, Motion Design, and 3D
